Harnessing the power of social networking to enhance the development of the creative industries is one of the major conclusions from my report on the Creative Revolution, How British Creative Industry Policy is Chaninging the World.
The sooner creative networks begin to apply technology to their financial, business and support services models the sooner and stronger the industries will become.
In an article destined for cultural agents, Angelina Russo, a researcher in museum communication, highlights some of the challenges cultural institutions are facing in applying social networking technologies to their drive to attract and interact with their audiences. She has noted a “shift towards open innovation and new partnerships outside of institutions to create and distribute new knowledge.”
That shift towards open innovation and new knowledge doesn’t only apply to cultural institutions it also applies to supporting and developing the creative industries. Her list of six questions that musuems must address on the use of social networking are also questions supporters of the creative industries must begin to think about:
