6. Europe

The European Union recently launched a regional cultural policy initiative unlike any other in its recent history. This initiative, “the first attempt to capture the direct and indirect socio-economic impact of the cultural sector in Europe,” should provide a European cultural policy framework that supports “growth, competitiveness, more and better jobs, sustainable develop and innovation.”

Not only does the study highlight the role of cultural policy in the economic sector it also details how cultural policy promotes European social integration, an important aspect of any European endeavour.

The March 2007 report of the European Union, Title, provides a policy framework for its members largely based on the UK definition of the creative sector but it also encompasses elements from the classical cultural sector as well. The EU definition of culture includes the nonindustrial sectors, the industrial sectors and the creative sectors. Consequently the EU’s policy recommendations include both the “cultural and creative sector.”

The policy recommendations of the European Union call for improved intelligence gathering. It sets out economic and social objectives as well as detailing possible structural reforms. The structural reforms refer to institutional steps needed to better coordinate policies within the European Commission.

In reference to intelligence gathering the European Union recognized the need for a “strong quantitative evidence base for policy makers.” While the socioeconomic recommendations called for better usage of existing support programmes within the EU. It encourages the promotion of higher education and linking creators with technology. The role of cultural cooperation was underscored as was “maximizing the use of financial instruments” of the EU through the establishment of a “creativity bank”. (Appendix 21)

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• The Players > 6. Europe
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• Step One

  The People
  Identify your creative sector, your public authorities and existing policy structure.

• Step Two

  Research
  Collect your thoughts, research existing models and start drafting your policy.

• Step Three

  The Engine
  Identify available space, financing options, your legal structure and export options. Then package.

• Step Four

  
  
  The Wheels
  Visit the London Design Festival to understand how its done. Contact the organisers for help in coordinating your own events to celebrate your creative sector.

• Step Five

  Start your Engines
  As your bus gains steam more people will join the movement. Don't look back!

• Now in the USA!

  

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• Creative Policy Tool Box

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