3. Best Practices
Finally we should highlight the role of the local actor in a creative industry policy’s success. As detailed in the case study, the best of national and local policy initiatives will not function if they do not empower individuals with ideas.
Creative industry policy provides an important framework for the legal exchange of ideas, words and images. The core driver of this new creative economy lies in enabling and empowering the creative genius of people with imaginations. The London Design Festival case clearly illustrates this point.
The Festival was an idea born in 1993. It was carried by an individual for a decade. It was only at the moment when the right team and planning, met policy and support that the idea became reality. Even with this support the first Festival was paid for entirely by its founders with local funding arriving afterwards. Five years later, thanks to reliable support from public authorities, in the form of an audit and financing, the Festival began planning for long term growth.
In this case the union of public and private creative industry initiatives delivers more effective programs and projects to the tax payer than they would have separately. By working together, by developing policy and supporting creative entrepreneurs, the London Development Agency and the London Design Festival present a successful model of public private cooperation.